One of the nifty things I learned from a trip to the Champagne region is the idea of the Champagne party popper concept, which normally involves something pretty cool: Consuming the bubbly drink in a small bottle.
I first learned about it from Pommery (through their equally hip POP line, with marketing collaterals to match). In 1930, they launched “The Quart”, which is a sparkling wine in a 20cl bottle format (for reference, a standard bottle is 75cl). If one is to be really accurate, it’s not really a quarter of a bottle (or a “split”, which is the term used for a ¼ bottle of wine), but it was a great way to introduce the idea of drinking champers in something so small. These days, the Champagne house aims to target the younger drinking set by creating campaigns for their POP label where people would drink them with a straw.
I think it’s a pretty great way to elevate a sparkling wine party. I’ve seen the small POP bottles in Bistro Madrid by Terry’s (Forbestown BGC), but small bottles of Prosecco could do, too. Good examples include the Zonin Brut Prosecco and Maschio Dei Cavalieri Prosecco Extra Dry (we couldn’t believe we found them in Landmark Supermarket!).
Bonus: For a touch of environmental friendliness, use reusable straws. 😉
